Growth Experience Operations
ALTO creates clarity about what works at your events, what doesn’t and where the potential lies. From this, we develop and guide concrete improvements across every area of event delivery.
We make visible where your event is losing performance and implement the solution together with you.
Experience
Visitors, partners, exhibitors, speakers and crew experience your event at very different touchpoints. We walk through the entire journey, from the invitation or ticket purchase through registration to post-event communication, and eliminate the points where people get stuck.
Operations
Clear processes, clear responsibilities, clear interfaces. This reduces coordination effort, operational errors and costs. At the same time, your event becomes less dependent on individual people and their experience.
Growth
We link your event goals to figures that can actually be collected. This results in reliable KPIs and concrete levers for higher attendance, stronger loyalty and a greater economic contribution.
We show you where your event is losing performance and what exactly you should change.
Key question
What isn’t working, and why?
Outcome
Analysis and prioritised action plan
Individual processes on their own tell too little. Only the interplay of visitor perspective, organisation, service providers, technology, data and economic goals reveals the full picture.
The process includes a kick-off and goal definition, a review of existing documents and data, interviews with internal stakeholders and a final decision-making workshop.
We implement the most important improvements together with you.
Key question
What exactly do we want to improve?
Outcome
Implemented processes, tools and structures
In the sprint, we implement agreed measures within a clearly defined timeframe. Outcome, scope, responsibilities and schedule are fixed before the project starts.
This includes regular steering meetings, workshops with the teams involved, development of the required documents and tools, and a documented handover to your internal team.
We accompany your event through a complete development cycle.
Key question
How do we ensure continuous improvement?
Outcome
Management across the entire event cycle
Our event partnership combines analysis, project management, quality assurance and continuous improvement into one continuous process. Over several months, we support your internal event team, consistently follow through on agreed measures and coordinate the relevant interfaces between everyone involved.
This way, insights from one edition are not lost; they feed directly into planning the next.
A selection of formats we have supported in an advisory capacity and in delivery.
Insights from one edition could give the next one a head start. Usually, they get lost between meetings and tools. We make sure they don’t.
We turn reach into an offer that convinces.
Good sponsorship brings together the interests of sponsor, organiser and guests.
A good event alone doesn’t win sponsors. Companies need a clear offer that addresses their goals and quantifies the added value of a partnership. We analyse format, target groups, touchpoints and activation opportunities.
We then support you with the sales process. We place suitable partnerships within our own sponsor network and approach companies whose brands and goals fit the event. The aim is partnerships that work in substance.
Cities, foundations, local banks and companies usually decide on festivals, concert series and local cultural projects based on a pitch document. We tell you in advance whether a project is viable and then support it through delivery.
Before commitment
We review the budget, organiser, permits and contracts and ask the questions a pitch rarely answers on its own. You find out whether, and under which conditions, funding or sponsorship makes sense.
During delivery
We accompany events throughout delivery, monitor how they develop and adjust course where needed. This way, grants, sponsorships and investments are put to the best possible use rather than only being assessed in hindsight.
What we look at
Contribution margin, break-even, attendance assumptions and whether any contingency has been planned at all.
References, creditworthiness, staffing capacity and the actual outcome of previous projects.
Regulatory requirements, safety concept, venue regulations and the status of talks with the authorities.
Artist and contractor agreements, cancellation insurance, force majeure and payment obligations in a worst-case scenario.
Dependence on advance sales, contractor payment terms and pre-financing needs over time.
Visibility, visitor trends and where in the project course corrections are needed.
Alexander Guthmann and Leo Fischer run ALTO together and work hands-on in every project. Behind them is a network of specialists for delivery.
Managing Director
Managing Director
Alex Guthmann and Leo Fischer both come from hands-on event operations. Over the years, they have built, developed and scaled formats, and they know the difference between a concept on paper and an event that works on the day. This includes commercialisation: through event sponsorship, they bring companies and events together and have built an active sponsor network as a result.
They support organisers from strategic sparring to hands-on help in day-to-day project work. To do so, they draw on an established network of specialists across all relevant trades and can provide the right operational support at short notice when needed.
Step 1
We talk about your event, your goals and the biggest open issues. 60 minutes, free of charge.
Step 2
You receive a clearly scoped proposal covering services, deliverables, responsibilities and schedule.
Step 3
We define goals, required data, the people involved and the joint work plan.
Step 4
We carry out the analysis, optimisation or ongoing partnership as agreed.
Step 5
We evaluate the measures implemented and derive the next steps for the following edition.
Tell us briefly about your format, its scale and the date of the next edition.
Alexander Guthmann
Leo Fischer
General enquiries
Intro call
30 minutes, free of charge. Choose a time that suits you. All we need beforehand is which format it concerns and when the next edition takes place.
Prefer to write? info@alto-events.com or +49 155 66490718