Growth Experience Operations
ALTO helps you understand what works at your events, what doesn’t and where you can improve. We turn these insights into practical improvements and support their implementation across every aspect of event delivery.
We identify what is holding your event back and work with you to put practical solutions in place.
Experience
Visitors, partners, exhibitors, speakers and crew experience your event at very different touchpoints. We walk through the entire journey, from the invitation or ticket purchase through registration to post-event communication, and eliminate the points where people get stuck.
Operations
Clear processes, clear responsibilities, clear handovers. This reduces coordination effort, operational errors and costs. At the same time, your event becomes less dependent on individual people and their experience.
Growth
We link your event goals to figures that can actually be collected. This results in reliable KPIs and concrete levers for higher attendance, stronger loyalty and a greater economic contribution.
We show you where your event is losing performance and what exactly you should change.
Key question
What isn’t working, and why?
Outcome
Analysis and prioritised action plan
Looking at individual processes in isolation only tells part of the story. Only the interplay of visitor perspective, organisation, service providers, technology, data and economic goals reveals the full picture.
The process includes a kick-off and goal definition, a review of existing documents and data, interviews with internal stakeholders and a final decision-making workshop.
We implement the most important improvements together with you.
Key question
What exactly do we want to improve?
Outcome
Implemented processes, tools and structures
In the sprint, we implement agreed improvements within a clearly defined timeframe. Outcome, scope, responsibilities and schedule are fixed before the project starts.
This includes regular steering meetings, workshops with the teams involved, development of the required documents and tools, and a documented handover to your internal team.
We support you throughout the entire event cycle.
Key question
How do we ensure continuous improvement?
Outcome
Management across the entire event cycle
Our event partnership combines analysis, project management, quality assurance and continuous improvement into one continuous process. Over several months, we support your internal event team, consistently follow through on agreed actions and coordinate collaboration between everyone involved.
This way, insights from one edition are not lost; they feed directly into planning the next.
A selection of events we have supported through consultancy and hands-on delivery.
Insights from one edition could give the next one a head start. Usually, they get lost between meetings and tools. We make sure they don’t.
We turn your event’s reach into a compelling sponsorship proposition.
Good sponsorship brings together the interests of sponsor, organiser and guests.
A good event alone doesn’t win sponsors. Companies need a clear offer that addresses their goals and quantifies the added value of a partnership. We analyse the event, its target groups, touchpoints and activation opportunities.
We then support you with the sales process. We place suitable partnerships within our own sponsor network and approach companies whose brands and goals fit the event. Our goal is to build partnerships that deliver real value for organisers, sponsors and guests.
Cities, foundations, local banks and companies usually decide on festivals, concert series and local cultural projects based on a pitch document. We tell you in advance whether a project is viable and then support it through delivery.
Before commitment
We review the budget, organiser, permits and contracts and ask the questions a pitch rarely answers on its own. You find out whether, and under which conditions, funding or sponsorship makes sense.
During delivery
We accompany events throughout delivery, monitor how they develop and adjust course where needed. This way, grants, sponsorships and investments are put to the best possible use rather than only being assessed in hindsight.
What we look at
Contribution margin, break-even, attendance assumptions and whether any contingency has been planned at all.
References, creditworthiness, staffing capacity and the actual outcome of previous projects.
Regulatory requirements, event safety plan, venue regulations and the status of talks with the authorities.
Artist and contractor agreements, cancellation insurance, force majeure and payment obligations in a worst-case scenario.
Dependence on advance sales, contractor payment terms and pre-financing needs over time.
Visibility, visitor trends and where in the project course corrections are needed.
Alexander Guthmann and Leo Fischer run ALTO together and work hands-on in every project. They are supported by a trusted network of event specialists.
Managing Director
Managing Director
Alex Guthmann and Leo Fischer both come from hands-on event operations. Over the years, they have built, developed and scaled events, and they know the difference between a concept on paper and an event that works on the day. This includes commercialisation: through event sponsorship, they bring companies and events together and have built an active sponsor network as a result.
They help organisers shape their strategy and provide hands-on support with day-to-day project delivery. To do so, they draw on an established network of specialists across all areas of event delivery and can provide the right operational support at short notice when needed.
Step 1
We talk about your event, your goals and the biggest open issues. 30 minutes, free of charge.
Step 2
You receive a clearly scoped proposal covering services, deliverables, responsibilities and schedule.
Step 3
We define goals, required data, the people involved and the joint work plan.
Step 4
We carry out the analysis, optimisation or ongoing partnership as agreed.
Step 5
We evaluate the improvements implemented and derive the next steps for the following edition.
Tell us briefly about your event, its scale and the date of the next edition.
Alexander Guthmann
Leo Fischer
General enquiries
Intro call
30 minutes, free of charge. All we need beforehand is which event it concerns and when the next edition takes place.
Prefer to contact us directly? info@alto-events.com or +49 155 66490718